Why is a well-structured briefing important?
The brief is the foundation of any design project. It acts as a strategic guide that directs all stages of the process, ensuring clarity, efficiency and results in line with expectations. For non-professionals, understanding its importance is crucial to collaborating with designers and avoiding rework.
And it is precisely this structuring of the brief that we prioritize at Flica Studio. Including the client in the process so that they are a creative partner, in which real ideas and needs are developed in order to achieve a result that promotes brand appreciation, strengthens connections and increases turnover.
And what should we consider when structuring the briefing?
1. Nature of the Project and Context
This section defines the “why” and “how” of the project, contextualizing its relevance. Detailing this information is fundamental to being clear about the objectives that will guide the development and the expected results.
2. Sector analysis
Understanding the market in which the project operates is vital for strategic decisions. That's why it's essential to be clear about the brand itself, the company's strategies and the competition.
3. Target Audience
This item could be included in the previous one, but it deserves to be highlighted, because design only works if it is designed for real people, and this is extremely important. So get to know your audience!
And it is precisely this structuring of the brief that we prioritize at Flica Studio. Including the client in the process so that they are a creative partner, in which real ideas and needs are developed in order to achieve a result that promotes brand appreciation, strengthens connections and increases turnover.
And what should we consider when structuring the briefing?
1. Nature of the Project and Context
This section defines the “why” and “how” of the project, contextualizing its relevance. Detailing this information is fundamental to being clear about the objectives that will guide the development and the expected results.
2. Sector analysis
Understanding the market in which the project operates is vital for strategic decisions. That's why it's essential to be clear about the brand itself, the company's strategies and the competition.
3. Target Audience
This item could be included in the previous one, but it deserves to be highlighted, because design only works if it is designed for real people, and this is extremely important. So get to know your audience!
4. Company portfolio and its importance
The portfolio shows the company's history and style, helping the designer to maintain consistency. It's a fundamental part of maintaining the essence of the business and thus opening up room for brand improvement.
5. Project Objective, Deadline and Budget
Clear boundaries avoid surprises. This is where you can apply SMART (Specific, Measurable, Attainable, Realistic and Time-bound) objectives, for example.
6. Approval, Implementation and Evaluation
Who decides, executes and measures the results? This information is very important and must be clear to everyone. Approving ideas and applications, implementing the project and evaluating its results are essential if the objectives set at the beginning are to be achieved, which is why these points must be defined. This saves time, avoids rework, provides clarity in decision-making and facilitates ongoing alignment.
7. Research information
Data underpins creative decisions, so always keep reference materials, research and tests done for the project.
The portfolio shows the company's history and style, helping the designer to maintain consistency. It's a fundamental part of maintaining the essence of the business and thus opening up room for brand improvement.
5. Project Objective, Deadline and Budget
Clear boundaries avoid surprises. This is where you can apply SMART (Specific, Measurable, Attainable, Realistic and Time-bound) objectives, for example.
6. Approval, Implementation and Evaluation
Who decides, executes and measures the results? This information is very important and must be clear to everyone. Approving ideas and applications, implementing the project and evaluating its results are essential if the objectives set at the beginning are to be achieved, which is why these points must be defined. This saves time, avoids rework, provides clarity in decision-making and facilitates ongoing alignment.
7. Research information
Data underpins creative decisions, so always keep reference materials, research and tests done for the project.
A well-structured briefing is like a “GPS for design”: it shows the way, avoids detours and ensures that everyone arrives at the destination together. Without it, projects can lose focus, overshoot deadlines or generate disjointed results. For those who hire a designer, taking an active part in drawing up the brief is the best way to ensure that their vision becomes a reality.
Ready to create an effective briefing? Talk to us and let's enhance and strengthen your business together!