In this project we developed the visual identity for the Catuaí Filmes brand, an audiovisual production company active in the film and advertising market.
The brand was born from the combination of two items: the box and the leaf. The box in reference to the black box, fundamental in the development of cinema; and the coffee leaf, since Catuaí is a species of the plant.
We developed three applications for the brand, to make it easier to apply the brand to the different media used by the company.
The color palette is extensive, a customer request. With this in mind, we created a palette with colors that complement each other and make reference to coffee growing: blues representing the sky and water; green for the plant; reds and yellows to represent the colors of the fruit; earthy tones for the soil; and three colors to use as a base.
We defined two fonts for the brand. One for titles and one for text. Both are easy to read and apply.
We also created a vignette for them to use at the opening or closing of their audiovisual projects.
